Monday, July 13, 2009

Are Girly Men Cool?

I just came across this entertaining article:

'Herbivorous' men changing Japan's consumer society
Tokyo - Japan’s most newly powerful consumer is likely to be in his 20s to 30s, favors cosmetics and sundries over deluxe cars and enjoys eating sweets with his parents at home rather than treating girlfriends to fancy restaurants.

These men are called ‘‘soshokukei danshi,’’ or ‘‘herbivorous men.’’ The phrase is generally applicable to men who are friendly and home-oriented but are not aggressive toward women, love and marriage. Its antonym is ‘‘nikushokukei joshi,’’ or ‘‘carnivorous women,’’ who are in pursuit of an active lifestyle. Read more at Japan Today.

Here's my take on it:

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