Things haven’t been good lately. A self-admitted social media addict, I have been involved in it, (social media) in one way or another for many years. I wrote my first blog in the late 1990’s while a student in Canada (all html in Notepad). I was studying 3D graphics and later worked in the game development industry during and post “Internet Bubble” breaking.
I left tech completely and set off for Asia. I quit my job as a 3D artist at a company and gave up my freelance contracts and became a teacher. My first year in Korea was a complete about face from technology. I had loved it so much, but it quickly led to my “burn out” in 2001. That was my first tech melt down so to speak.
That first year in Korea I didn’t even have a computer or even a cell phone. I would email my parents once or twice a week from a computer in the staff room at school. I would occasionally call people on the telephone, but normally, I would just “pop” by my friends’ apartments to see what they were up to and vice versa. That year was filled with work, martial arts training, drinking with friends, travel and general adventure.
Fast forward to 2006. That's the year I discovered You Tube. I had a Japanese girlfriend in Korea (now my wife) and we would watch videos about Japan. I opened up an account so I could email people like tokyocooney with questions about Japan.
Soon after that I purchased my first video camera. I bought a Sony Handycam at Emart in Busan, South Korea. I started making crappy videos and editing them in Windows Moviemaker. Months later I would move back to Canada, but the You Tube hobby continued.
By the time I moved to Japan a little more than three years ago, I was downright obsessed with You Tube and vlogging. I was all about building community, socializing and interacting with fellow bloggers and having a great time. Things got to the point where I had thousands of subscribers, received dozens of emails every week (often asking the same questions continuously) and started to find it hard to keep up with things.
My love of You Tube continued and in early 2009 I became a You Tube partner. In 2010 I had a chance to visit the Google campus in Tokyo when I was there for the Tokyo Marathon and met many amazing fellow vloggers.
By 2010 I was juggling several blogs, two You Tube channels, had become very active on Twitter and was doing numerous collaboration videos. It was a lot to handle. Did I mention I had a full time and very demanding job as a teacher and was a husband?
By mid 2010 I was a new father and things changed a lot more. I had far less time to sit in front of a computer maintaining my “social media empire.”
My interest in You Tube began to diminish a lot during 2010 and more so this year. The simple amount of time needed to maintain what I had created was simply too much. I was spending up to and above twenty hours a week parked in front of my computer working on You Tube and the community around it (that was before my son came along). I was no longer watching movies or television shows. I was no longer reading books. Everything was about maintaining my community and working on my You Tube success. I was taking things far too seriously.
Recently, I have also started to explore other areas of interest. I am now more interested in writing than shooting and editing videos. I realize I will never be a “superstar” or “professional” You Tuber and would rather channel my energy into more traditional blogging and writing. I also have some other literary projects I am interested in starting this year. My marathon running and charity work have also eaten into that “You Tube time.”
For the first time, I notice that You Tube causes me more anxiety than joy. I have met some incredible people through this social media network over the years, made a little money and have had a lot of fun, but it is now time to take a little break. I will of course pop videos up from time to time about my charity work, projects I am involved in and when I have vacation time, maybe a little more. My involvement won’t in any way what it once was.
I’m not disappearing by any means of course. I am still alive and very well on Twitter and I plan to focus a lot more on my blogging. I will be writing more than before and trying my hat at more traditional writing as well.
Long story short, when something you do stops being fun, it’s time to start doing something else.
I’m still going to be around and in a big way. I’ll just be around in a different way!
You can follow me on Twitter: @jlandkev
Showing posts with label success. Show all posts
Showing posts with label success. Show all posts
Tuesday, May 10, 2011
Saturday, May 7, 2011
8 Ways to Make a Successful Blog
A constant for me in the previous two or three years are emails of a common theme. People from around the world have often emailed me asking how they can get more people watching their You Tube videos or reading their blog. I have spent about 6 years regularly, and more often irregularly, blogging and vlogging about life in Korea and Japan, about being an educator, about my views on a wide range of other topics.
I have spent more time than I can count chatting and discussing strategies with other bloggers. How can we get more traffic coming to our sites? How can we get more subscribers? How can we become professional bloggers? How can we become successful?
I think I have learned a great deal in my years of blogging. I do understand how you can create a successful blog or You Tube channel (the latter becoming harder these days since You Tube no longer seems to support new talent or even mid-pack partners such as myself). Now I have learned a great many things, but have often not put them into practice. I suppose I have learned how I "could" be more successful, but haven't taken many of the appropriate steps in that direction.
How can I become a successful blogger?
1. Choose a theme and stick to it! Most people who have successful vlogs or blogs have a specific theme and rarely, if ever deviate from it. If your blog is a random mishmash of ideas and topics, it will be hard to draw in a specific following. People with a narrow focus tend to find more success. A great example of narrowing a blog/vlog’s focus is the Korea-based You Tube vloggers, Simon and Martina. They used to make videos only about Korea and being a teacher. They were good and finding some success on You Tube. Once they zeroed in on making K-pop (Korean pop music) videos and created their K-Pop Mondays series, they blew up as You Tubers and are now VERY successful. Their blog eatyoukimchi.com is also hugely successful.
Although I know that I myself should be more narrow and focused, I tend not to be. In a way, I am shooting myself in the metaphoric foot!
2. Consistency pays off. If you want people to notice you, you must create a body of work. In order to do this, you must write or shot video consistently. People tend to not pay attention to or simply forget those who only post a new blog a few times a month. A few times a week or more is always better. Once you start building a following, those who really like you will crave content!
I personally have a great deal of trouble producing regular content. With a demanding job, wife and infant son, as well as a marathon running hobby, I have very little time to sit in front of a computer these days.
3. Interact with your readers/viewers. Followers love it when you interact with them by replying to emails and responding to their comments. This gives your readers a more personal connection. They begin to feel like you care about them and they in turn will support you even more. I suppose it is about community building. Unfortunately, as your following grows, this will become more difficult to do.
4. Build and maintain your community. Use other complimentary social media outlets such as Facebook and Twitter to promote your writing or videos.
5. Toughen up. If you can’t take criticism or rude comments from the occasional Internet troll or someone who disagrees with your point, blogging isn’t for you. The Internet is full of people who have strong opinions and many may be the opposite of yours. There are also a lot of idiots with too much time on their hands. From time to time they may target you. This is part of online life. Don’t take it personally!
6. It takes time. To many impatient people send me emails (which I normally delete and never respond too) about how they have made one or two videos and now they are ready for Internet fame. If you are a blogger or vlogger seeking success, it can take a very long time and a lot of hard work! The now famous You Tube star Wheezy Waiter, who now has hundreds of thousands of subscribers still only had about 200 followers after he had made 100 videos! He was doing it for years before he broke out!
7. Accept failure when it happens. Not every idea for a blog or video channel will work. Sometimes, after trying for a long time, it might be better to just call it a day and move on to a new theme or project!
8. Build a network. Make friends and connect with other bloggers and vloggers. If you have a great online network, they will help you and promote your content. Building a network takes time. You must regularly comment on people’s blogs, interact with them on Twitter and Facebook.
These are all very good pieces of advice. If you follow them, you may achieve success. There is also of course an element of luck involved. Sometimes someone accidentally notices you big and they promote you. Other times, your luck may not be so good.
You mustn’t only produce good regular content; you must also spend a great deal of time promoting yourself. Your blog is a product and you want people to buy in.
I know these rules, but I am often guilty of not following them. I am sometimes scatter-brained so making videos or blog posts on a consistent theme is difficult for me. I also have a lot of trouble producing consistent content and interacting with followers. This is due to a lack of time.
Would I like to be a super-duper successful blogger someday? Of course I would! Will I? Probably not, but you never know (Any famous bloggers out there waiting to notice me?).
I have spent more time than I can count chatting and discussing strategies with other bloggers. How can we get more traffic coming to our sites? How can we get more subscribers? How can we become professional bloggers? How can we become successful?
I think I have learned a great deal in my years of blogging. I do understand how you can create a successful blog or You Tube channel (the latter becoming harder these days since You Tube no longer seems to support new talent or even mid-pack partners such as myself). Now I have learned a great many things, but have often not put them into practice. I suppose I have learned how I "could" be more successful, but haven't taken many of the appropriate steps in that direction.
How can I become a successful blogger?
1. Choose a theme and stick to it! Most people who have successful vlogs or blogs have a specific theme and rarely, if ever deviate from it. If your blog is a random mishmash of ideas and topics, it will be hard to draw in a specific following. People with a narrow focus tend to find more success. A great example of narrowing a blog/vlog’s focus is the Korea-based You Tube vloggers, Simon and Martina. They used to make videos only about Korea and being a teacher. They were good and finding some success on You Tube. Once they zeroed in on making K-pop (Korean pop music) videos and created their K-Pop Mondays series, they blew up as You Tubers and are now VERY successful. Their blog eatyoukimchi.com is also hugely successful.
Although I know that I myself should be more narrow and focused, I tend not to be. In a way, I am shooting myself in the metaphoric foot!
2. Consistency pays off. If you want people to notice you, you must create a body of work. In order to do this, you must write or shot video consistently. People tend to not pay attention to or simply forget those who only post a new blog a few times a month. A few times a week or more is always better. Once you start building a following, those who really like you will crave content!
I personally have a great deal of trouble producing regular content. With a demanding job, wife and infant son, as well as a marathon running hobby, I have very little time to sit in front of a computer these days.
3. Interact with your readers/viewers. Followers love it when you interact with them by replying to emails and responding to their comments. This gives your readers a more personal connection. They begin to feel like you care about them and they in turn will support you even more. I suppose it is about community building. Unfortunately, as your following grows, this will become more difficult to do.
4. Build and maintain your community. Use other complimentary social media outlets such as Facebook and Twitter to promote your writing or videos.
5. Toughen up. If you can’t take criticism or rude comments from the occasional Internet troll or someone who disagrees with your point, blogging isn’t for you. The Internet is full of people who have strong opinions and many may be the opposite of yours. There are also a lot of idiots with too much time on their hands. From time to time they may target you. This is part of online life. Don’t take it personally!
6. It takes time. To many impatient people send me emails (which I normally delete and never respond too) about how they have made one or two videos and now they are ready for Internet fame. If you are a blogger or vlogger seeking success, it can take a very long time and a lot of hard work! The now famous You Tube star Wheezy Waiter, who now has hundreds of thousands of subscribers still only had about 200 followers after he had made 100 videos! He was doing it for years before he broke out!
7. Accept failure when it happens. Not every idea for a blog or video channel will work. Sometimes, after trying for a long time, it might be better to just call it a day and move on to a new theme or project!
8. Build a network. Make friends and connect with other bloggers and vloggers. If you have a great online network, they will help you and promote your content. Building a network takes time. You must regularly comment on people’s blogs, interact with them on Twitter and Facebook.
These are all very good pieces of advice. If you follow them, you may achieve success. There is also of course an element of luck involved. Sometimes someone accidentally notices you big and they promote you. Other times, your luck may not be so good.
You mustn’t only produce good regular content; you must also spend a great deal of time promoting yourself. Your blog is a product and you want people to buy in.
I know these rules, but I am often guilty of not following them. I am sometimes scatter-brained so making videos or blog posts on a consistent theme is difficult for me. I also have a lot of trouble producing consistent content and interacting with followers. This is due to a lack of time.
Would I like to be a super-duper successful blogger someday? Of course I would! Will I? Probably not, but you never know (Any famous bloggers out there waiting to notice me?).
Friday, March 4, 2011
Building an Online Following
This morning when I woke up and sat down in front of my computer with my breakfast and coffee. I logged into You Tube and was pleasantly surprised to see that the Tsunami podcast did a profile of me on their weekly podcast about Japan-based content creators. It was quite cool.
In watching the video where Hiroki talked about my online presence and showcased some of my videos, past and present, I got to thinking about how I got to where I am today online.
I am by no means “famous” or even remotely “quasi-famous”, but I do have a wonderful and loyal following on both of my You Tube channels and a small, yet growing readership on this blog. My “success” on You Tube was achieved in a variety of ways:
1. Consistently make content. If you want to get noticed online you have to be constantly putting out a product. The more of “you” out there, the better chance there is that people will notice you. Also, once you begin to build an audience, they want to see you on a regular basis! If you are on You Tube, make videos frequently. If you blog, write several times a week.
2. Make a quality product. I of course mentioned that you must produce content consistently, but remember; no one wants to watch crap! Also, people don’t want to read crap. Make it fun, interesting and well done.
3. Write about or vlog about something you really love. If you love or really like what you are vlogging/blogging about, the passion shows and people will notice.
4. Find a niche. I’m still trying to do this! I know that if I did, I would find more success online. An example of this would be my friend Sara. She has been in Japan for quite some time and LOVES Starbucks. She is a fan of their products and their culture. She recently did a very cool thing. She began a blog about Starbucks in Japan. That is a great topic. There are many Starbucks/coffee fans out there and of course there are many Japan fans out there. She is killing two birds with one stone.
5. Network like nuts. I still haven’t done much of this with my blog, but have done loads over the years on You Tube. Get out there and meet people. Find other vloggers within your community or who make similar videos. Comment on their videos and blogs. Send them emails and messages. Form a relationship. This can take time, but that’s how you build your network. Once you have online allies, they will look out for you and also promote you!
6. Pay it forward. Karma is a real thing online. Do good for other vloggers and bloggers and you will build a solid reputation. In time, others will do good for you. Shout people out! Make videos or write blogs about other content creators you admire or like. Add them to your blogroll or liked vloggers box on You Tube. Shout people out in videos. When you begin to do this frequently, people will notice that you are a kind web citizen and eventually people will do the same for you.
These are some basic things you can do to help you channel or blog grow. Now, this doesn’t normally happen over night. For most successful vloggers and bloggers out there, it took a lot of time and work to achieve success. It takes time to build a network and build a body of content. If you want it enough and do it wisely though, success can definitely happen!
Now of course, I’d love it if all of you would check out Tsunami Ep. 9 - Busan Kevin, the video made about me, as a content creator:
In watching the video where Hiroki talked about my online presence and showcased some of my videos, past and present, I got to thinking about how I got to where I am today online.
I am by no means “famous” or even remotely “quasi-famous”, but I do have a wonderful and loyal following on both of my You Tube channels and a small, yet growing readership on this blog. My “success” on You Tube was achieved in a variety of ways:
1. Consistently make content. If you want to get noticed online you have to be constantly putting out a product. The more of “you” out there, the better chance there is that people will notice you. Also, once you begin to build an audience, they want to see you on a regular basis! If you are on You Tube, make videos frequently. If you blog, write several times a week.
2. Make a quality product. I of course mentioned that you must produce content consistently, but remember; no one wants to watch crap! Also, people don’t want to read crap. Make it fun, interesting and well done.
3. Write about or vlog about something you really love. If you love or really like what you are vlogging/blogging about, the passion shows and people will notice.
4. Find a niche. I’m still trying to do this! I know that if I did, I would find more success online. An example of this would be my friend Sara. She has been in Japan for quite some time and LOVES Starbucks. She is a fan of their products and their culture. She recently did a very cool thing. She began a blog about Starbucks in Japan. That is a great topic. There are many Starbucks/coffee fans out there and of course there are many Japan fans out there. She is killing two birds with one stone.
5. Network like nuts. I still haven’t done much of this with my blog, but have done loads over the years on You Tube. Get out there and meet people. Find other vloggers within your community or who make similar videos. Comment on their videos and blogs. Send them emails and messages. Form a relationship. This can take time, but that’s how you build your network. Once you have online allies, they will look out for you and also promote you!
6. Pay it forward. Karma is a real thing online. Do good for other vloggers and bloggers and you will build a solid reputation. In time, others will do good for you. Shout people out! Make videos or write blogs about other content creators you admire or like. Add them to your blogroll or liked vloggers box on You Tube. Shout people out in videos. When you begin to do this frequently, people will notice that you are a kind web citizen and eventually people will do the same for you.
These are some basic things you can do to help you channel or blog grow. Now, this doesn’t normally happen over night. For most successful vloggers and bloggers out there, it took a lot of time and work to achieve success. It takes time to build a network and build a body of content. If you want it enough and do it wisely though, success can definitely happen!
Now of course, I’d love it if all of you would check out Tsunami Ep. 9 - Busan Kevin, the video made about me, as a content creator:
Tuesday, February 1, 2011
So, you wanna live in Japan? Part 2
Last weekend I wrote a post that seemed to stir a great deal of interest in a lot of people. "So wanna live in Japan?" drew more traffic to my blog than any other post I have written. Actually, my blog saw more traffic that day than any other! I suppose (actually, I know for a fact) there are a lot of people out there who are really interested in Japan and would of course like to come here. Some people would like to venture to Japan's shores simply to visit, while others would like to work and live here. This post will be something of a follow-up to "So you wanna live in Japan?"
I didn't write that post to be a negative person. In fact, I don't think it was negative in anyway. I think it was a realistic look at what you need to do if you are looking to come to Japan long-term. Of course, if you are just planning to come and visit, there are no problems, but if you are seeking a more permanent situation, you must put thought into it. Simply showing up in Japan with a backpack and some money and expecting to make a go of it might not work out. I do realize that it can for some people, but not for everyone.
Japan is a place like any other place. It does of course have a rich history, interesting culture and awesome cuisine, but in the end, other places do as well. I really enjoy living here. There are some wonderful aspects of life in this country. There of course many wonderful aspects to my home country of Canada as well, a place I miss considerably. Much like when I lived in Canada and Korea, I wake up in the morning and go to work. I have a routine similar to that I had in other places. Of course, there are many interesting and exciting things around me, but at the end of the day, life goes on in quite a normal fashion for me.
I think some people have unrealistic expectations. Japan is definitely cool, but it isn't a place where anime characters walk off the TV screen into real life. It isn't a place where manga can solve all of life's problems. It isn't a place where women blindly throw themselves at foreign men just because they are foreign. It is however a place, where you can be very happy and successful if you work hard and have the right attitude.
In my "So you wanna live in Japan?" post, I talked about people who think anyone can become successful and famous in Japan. If that were the case, I wouldn't be doing what I am today. I would be far to busy counting piles of money and managing my television appearances. Sadly (but not too sadly), that isn't the case, but I am doing what I am meant to do. I'm a teacher.
There seems to be a lot of negative sentiments surrounding the education industry in Asia. I suppose that is because many of the people who are drawn to Asia are interested in the place and not the work. They become teachers because it is the only field they can find employment in. They want to be in Japan, not in a classroom in Japan. I of course completely understand. Teaching is definitely not for everyone. Actually, being a teacher isn't for most people.
I was an ESL teacher for five years in South Korea and enjoyed teaching so much that I went back to graduate school in Canada, got my teaching certification and then experience in Canadian public and Catholic schools. Then I came to Japan. I am a teacher now and I love it. Teaching is what I do. I am not searching for something else, but I can understand those who do. My career path may change in the future if better opportunities arise, but for now I am content.
At the end of the day, if you are driven enough to do anything, you can make it happen. If your goal in life is to become a lawyer, doctor or artist, etc., you can do it with enough focus and determination. Coming to Japan is of course no different. You can make your way to Japan's shores and become successful. It may take time though. It will also take persistence. Again, it is the same as in the country you call home.
I hope you set your goals and I hope you can do all of the things you want. Japan is a great place and it makes sense that so many people want to come here. If you are one of those people, do your research and enjoy everything when you finally land in Tokyo, Osaka or wherever you may be.
here is a glimpse of downtown Kobe, Japan as I saw it this evening on my way home from work.
I didn't write that post to be a negative person. In fact, I don't think it was negative in anyway. I think it was a realistic look at what you need to do if you are looking to come to Japan long-term. Of course, if you are just planning to come and visit, there are no problems, but if you are seeking a more permanent situation, you must put thought into it. Simply showing up in Japan with a backpack and some money and expecting to make a go of it might not work out. I do realize that it can for some people, but not for everyone.
Japan is a place like any other place. It does of course have a rich history, interesting culture and awesome cuisine, but in the end, other places do as well. I really enjoy living here. There are some wonderful aspects of life in this country. There of course many wonderful aspects to my home country of Canada as well, a place I miss considerably. Much like when I lived in Canada and Korea, I wake up in the morning and go to work. I have a routine similar to that I had in other places. Of course, there are many interesting and exciting things around me, but at the end of the day, life goes on in quite a normal fashion for me.
I think some people have unrealistic expectations. Japan is definitely cool, but it isn't a place where anime characters walk off the TV screen into real life. It isn't a place where manga can solve all of life's problems. It isn't a place where women blindly throw themselves at foreign men just because they are foreign. It is however a place, where you can be very happy and successful if you work hard and have the right attitude.
In my "So you wanna live in Japan?" post, I talked about people who think anyone can become successful and famous in Japan. If that were the case, I wouldn't be doing what I am today. I would be far to busy counting piles of money and managing my television appearances. Sadly (but not too sadly), that isn't the case, but I am doing what I am meant to do. I'm a teacher.
There seems to be a lot of negative sentiments surrounding the education industry in Asia. I suppose that is because many of the people who are drawn to Asia are interested in the place and not the work. They become teachers because it is the only field they can find employment in. They want to be in Japan, not in a classroom in Japan. I of course completely understand. Teaching is definitely not for everyone. Actually, being a teacher isn't for most people.
I was an ESL teacher for five years in South Korea and enjoyed teaching so much that I went back to graduate school in Canada, got my teaching certification and then experience in Canadian public and Catholic schools. Then I came to Japan. I am a teacher now and I love it. Teaching is what I do. I am not searching for something else, but I can understand those who do. My career path may change in the future if better opportunities arise, but for now I am content.
At the end of the day, if you are driven enough to do anything, you can make it happen. If your goal in life is to become a lawyer, doctor or artist, etc., you can do it with enough focus and determination. Coming to Japan is of course no different. You can make your way to Japan's shores and become successful. It may take time though. It will also take persistence. Again, it is the same as in the country you call home.
I hope you set your goals and I hope you can do all of the things you want. Japan is a great place and it makes sense that so many people want to come here. If you are one of those people, do your research and enjoy everything when you finally land in Tokyo, Osaka or wherever you may be.
here is a glimpse of downtown Kobe, Japan as I saw it this evening on my way home from work.
Subscribe to:
Posts (Atom)
Posts
